About the Project :
We welcome You to the World of Artisans from distant Villages of Bengal as they struggle against Poverty, together let us HELP them go through the phenomenal change to transform their Life recreating the generations Old Magical Artwork and as they Start Living with Dignity and Self Respect with Your Hand Holding….
Our Vision is towards establishing an authentic Organisation with Socio-Economic Development as the core Mantra.
Now that the Brand Name is established among National & International buyers, he needs Working Capital to continue Production and help artisan come out of Poverty and carry on their generations Old artwork.
How Your Contribution would Help Us:
1* Construction of Work-shed:
Construction of well-ventilated Work shed with Clean Drinking Water facilities for the artisan for all weather production, ensuring continuity of making the artwork during the rainy or extreme hot Summers. Without proper work-shed now during those months work has to be discontinued and Artisans remains confined to their production of Artwork.
2* Lower production cost & better Product:
Sourcing Raw Material directly from farmers in higher Volume and providing those to Artisans financially not capable of acquiring because of Shortage of Fund, converting into tangible Artworks to sale in National & Domestic Market through our eCommerce & Retail Platform at a Fair price.
3* Adapt New Secured Technology:
Upgrading our website to a robust, dynamic interactive responsive eCommerce site.Ste wise security implementation for faster credit card transaction, SEO & Advertisement using paid services with social media platform which would mean he would be able to bring before You & wider International Market more & more Authentic Artwork of Bengal through eCommerce platform.More Jobs for Artisan would drive better Socio-Economic Growth.
4* Better Taxation Procedure & establishing strong Legal Entity:
Registering more & more Artisans with Government Policies and DIC so as to make them self-dependent and aware of the facilities and subsidies as provided. Applying for SME and SSI Registration, Import Export Registration, Copyright, and Trademarks which would empower his organization to open up new possibilities of bringing more & more Artisans directly in communication with Art Lovers worldwide thus transforming Artisans to self-sustained individual Entrepreneurs.
Who will this help Rise?
1 * Batik & Leather Artists [Shantiniketan]
2 * Female unskilled Kantha Stitch artisans of West Bengal
3 * Folk Artists(Baul,Natua,Chou etc) of rural West Bengal.
4 * Khadi Weavers [Serampore,Nadia,Bankura]
5 * Clay Potters [Bankura,Birbhum] .
6 * Terracotta Kumor Artist(Krishnanagar,Bankura).
7 * Dokra Metal Artwork Artisans [Gushkara,Bikna,Purulia ]
How will this help them Rise?
rangamaati’s “ Save Artisan for Art Sake” program provides raw materials and Craft Tools to Artisans for converting those into tangible Artworks to sale in National & Domestic Market through our eCommerce Platform at Fair price thereby giving flight to their dreams of becoming financially self sustained and confidently move towards a better Safe ,Hygienic life and Survive with dignity and self respect.
At rangamaati, we believe providing raw materials to Artisan to craft those into Artwork along with providing an E-commerce Platform for their Artwork to be Displayed for Marketing Globally would create scope for Selling of the product thus Strengthening the Artisan Hands and bringing about lasting change in lives and livelihoods of the household and the communities they live in.
Project Milestones :
This project aim to help 200 artisans with the solution that we have provided. This will be done within the next 18 months. Our quality has been responsible for our success. We are striving to come forth with unique designs to match the domestic and international trends. Our quality products with competitive prices make our offerings irresistible. We are rigid to convert the requirement of the buyer into suitable product with the entrusted team, to utilize our resources to the maximum.
Project MEMBERS :
Sanjay Guhathakurta – Managing Director –Strategic Operations
Bridging the gap between rural craftsman & buyer, delivering best price for customer & fair labor cost for artisans..
Mrs Dipa Guhathakurta – Director -Customer Service Delivery
Dedicated & uncompromising towards Women rights and focused towards creating sustainable development in thier lives.
Connecting Artisan from rural remote belt with project , advisory to rangamaati’s Folk Art promotion & Eco-Tourism aspects.
Project Website :
Project Needs :
Volunteers: Business development, IT Support, Content Management, Customer Support.
A brick & Mortar retail Outlet (Rented Initially).
1 Credit Card Payment Accepting Machine.
1 Wireless Router.
1 Digital Weighing Machine.